Legal
Privacy Policy
Last updated: 1 July 2026 · Effective date: 1 July 2026
TrueCoutures Ltd (“we”, “us”, or “our”) is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and the rights you have over it. TrueCoutures Ltd is registered in England and Wales (Company No. 12345678) and is the data controller for all personal data processed in connection with the TrueCoutures platform.
1. Information We Collect
We collect information you provide directly, including your name, email address, postal address, telephone number, and payment details when you create an account or make a purchase. We also collect usage data automatically, including pages visited, search queries, device type, IP address, and cookie identifiers.
2. How We Use Your Information
We use your personal data to process orders and payments, provide customer support, send order confirmations and shipping updates, personalise your shopping experience, send marketing communications (where you have opted in), detect and prevent fraud, and comply with our legal obligations.
3. Sharing Your Information
We do not sell your personal data. We may share it with trusted third parties including payment processors (Stripe), courier partners (DPD, Royal Mail, DHL), our authentication partners, and analytics providers. All third parties are contractually obliged to process your data in accordance with applicable data protection law.
4. Cookies
We use essential cookies to keep your session active and your basket saved. With your consent we also use analytics cookies (Google Analytics) and marketing cookies (Meta Pixel) to understand how our site is used and to show you relevant advertising. You can manage your cookie preferences at any time via our Cookie Preference Centre.
5. Your Rights
Under UK GDPR and the Data Protection Act 2018 you have the right to access, rectify, erase, or port your personal data, object to or restrict its processing, and withdraw consent at any time. To exercise any of these rights, please email privacy@truecoutures.com. We will respond within 30 days.
6. Data Retention
We retain your account data for as long as your account is active, plus seven years for financial records as required by HMRC. You may request deletion of your account at any time; we will delete your personal data within 30 days except where retention is required by law.
7. Security
All payment data is processed by Stripe and never stored on our servers. We use TLS encryption for all data in transit, bcrypt hashing for passwords, and role-based access controls for all internal systems. Our infrastructure is hosted on Vercel and Neon, both SOC 2 compliant platforms.
8. Contact Us
For any privacy-related enquiries, contact our Data Protection Officer at privacy@truecoutures.com or write to: TrueCoutures Ltd, Data Protection Officer, 1 Fashion Street, London, EC1A 1BB, United Kingdom.